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Such an idea, built into an expert identification , positioned engineers within Kultur rather than Zivilisation, and due to this fact made them worthy of upper social status. This transfer in turn invited questions concerning the relationship between Technik and culture. While it had been the German engineers that had articulated the broad idea of Technik, it was German social scientists who probed this problem additional. Walter Sombart, for example, in his 1911 paper ‘Technik und Kultur’, argued that the causal relationship was bidirectional. ‘In many ways’, notes Schatzberg, ‘this analysis is quite similar to the critique of technological determinism that emerged amongst American historians of know-how in the 1960s and 1970s’ (p. 112). The broad idea decisively entered the English language when in the early 1900s Thorstein Veblen took and expanded the category of Technik as industrial arts but translated it as ‘technology’. Gary Kelly and Craig Gorton stole data relating to about